{"id":3262,"date":"2023-03-24T20:00:28","date_gmt":"2023-03-24T17:00:28","guid":{"rendered":"https:\/\/dad.md\/dad-accountant\/?p=3262"},"modified":"2024-06-16T21:27:31","modified_gmt":"2024-06-16T18:27:31","slug":"cum-sa-ti-dezvolti-afacerea-de-bere-artizanala-litra-brewing-company-serghei-litra-dad-podcast-37","status":"publish","type":"post","link":"https:\/\/dad.md\/dad-accountant\/cum-sa-ti-dezvolti-afacerea-de-bere-artizanala-litra-brewing-company-serghei-litra-dad-podcast-37\/","title":{"rendered":"Business cu bere artizanal\u0103: Litra Brewing Company"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Prin acest proiect ne-am propus s\u0103-\u021bi facem cuno\u0219tin\u021b\u0103 cu c\u00e2t mai mul\u021bi antreprenori de la noi. Totodat\u0103, s\u0103-\u021bi prezent\u0103m cele mai interesante \u0219i originale idei de afaceri \u0219i s\u0103 promov\u0103m afacerile locale. Invitatul de ast\u0103zi al <a href=\"https:\/\/www.youtube.com\/channel\/UCk6sRBcj8_6tBSm5x3Yfjeg\" target=\"_blank\" rel=\"noreferrer noopener\">podcastului DAD<\/a> este Serghei Litra, fondatorul <strong>Litra Brewing Company<\/strong>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Un interviu cu Serghei Litra, fondatorul <a href=\"https:\/\/litra.md\/\" target=\"_blank\" rel=\"noreferrer noopener\">Litra Brewing Company<\/a>.<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Chiar dac\u0103 a \u00eenceput ca importator de bere artizanal\u0103, la scurt timp, Serghei a \u00een\u021beles c\u0103 \u00ee\u0219i dore\u0219te ceva mai mult. Apoi a fondat <strong>Litra Brewing Company<\/strong> \u2013 prima fabric\u0103 de bere artizanal\u0103 \u0219i de familie din Moldova. A ales s\u0103 \u00eenve\u021be de la speciali\u0219ti, a\u0219a c\u0103 a mers \u00een Bavaria. Apoi a achizi\u021bionat utilaje \u0219i continu\u0103 s\u0103 investeasc\u0103 \u00een proiectul s\u0103u \u0219i acum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Litra Brewing Company \u2013 o afacere \u00een cre\u0219tere<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Acum compania sa este o afacere \u00een cre\u0219tere, iar Serghei are planuri destul de mari. \u00cen cadrul interviului, el ne-a povestit despre cum a pus bazele acestui business. Dar \u0219i despre care au fost principalele provoc\u0103ri cu care s-a confruntat, dar \u0219i ce scopuri urm\u0103re\u0219te.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A fost dificil s\u0103 conving\u0103 pia\u021ba s\u0103 \u00eencerce un produs nou \u0219i mai scump<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Chiar dac\u0103 era mai bun \u0219i de o calitate net superioar\u0103. A \u00eenceput v\u00e2nz\u00e2nd bere la draft, apoi a intrat \u0219i \u00een marketuri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Litra Brewing Company<\/strong> nu e numai despre o b\u0103utur\u0103, e despre creativitate, originalitate \u0219i calitate. Serghei \u00ee\u0219i dore\u0219te s\u0103 dezvolte o fabric\u0103 de familie, care s\u0103 fie transmis\u0103 din genera\u021bie \u00een genera\u021bie \u0219i s\u0103 continue tradi\u021bia de a produce o bere artizanal\u0103 bun\u0103 aici, \u00een Moldova.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cite\u0219te \u0219i: <a href=\"https:\/\/dad.md\/dad-accountant\/informatiile-contabile\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cum ne asigur\u0103m c\u0103 clien\u021bii \u00een\u021beleg informa\u021biile contabile<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fiind \u00eentrebat despre strategiile de marketing pe care le aplic\u0103 pentru a-\u0219i promova produsul, Serghei a spus c\u0103, de\u0219i a \u00eencercat mai multe metode, cel mai eficient e s\u0103 urm\u0103reasc\u0103 calitatea produsului. Pentru c\u0103 atunci c\u00e2nd un produs e de calitate, oamenii aleg s\u0103-l cumpere repetat \u0219i s\u0103-l recomande.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fondatorul <strong>Litra Brewing Company<\/strong> ne-a vorbit despre ce \u00eenseamn\u0103 o bere de calitate \u0219i despre care bere ar fi mai bun\u0103: berea la draft VS berea la sticl\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vizioneaz\u0103 interviul integral \u0219i afl\u0103 cum a reu\u0219it s\u0103 ajung\u0103 pe rafturile magazinelor de la noi, unde anume po\u021bi g\u0103si berea marca Litra, dar \u0219i ce planuri de viitor are Serghei Litra \u00een leg\u0103tur\u0103 cu afacerea sa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/bit.ly\/40wnZtd\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dad.md\/dad-accountant\/wp-content\/uploads\/sites\/3\/2023\/03\/DAD-Podcast-Litra-Brewing-Company-Serghei-Litra-1024x576.jpg\" alt=\"\" class=\"wp-image-3264\" srcset=\"https:\/\/dad.md\/dad-accountant\/wp-content\/uploads\/sites\/3\/2023\/03\/DAD-Podcast-Litra-Brewing-Company-Serghei-Litra-1024x576.jpg 1024w, https:\/\/dad.md\/dad-accountant\/wp-content\/uploads\/sites\/3\/2023\/03\/DAD-Podcast-Litra-Brewing-Company-Serghei-Litra-300x169.jpg 300w, https:\/\/dad.md\/dad-accountant\/wp-content\/uploads\/sites\/3\/2023\/03\/DAD-Podcast-Litra-Brewing-Company-Serghei-Litra-768x432.jpg 768w, https:\/\/dad.md\/dad-accountant\/wp-content\/uploads\/sites\/3\/2023\/03\/DAD-Podcast-Litra-Brewing-Company-Serghei-Litra-1536x864.jpg 1536w, https:\/\/dad.md\/dad-accountant\/wp-content\/uploads\/sites\/3\/2023\/03\/DAD-Podcast-Litra-Brewing-Company-Serghei-Litra-2048x1152.jpg 2048w, https:\/\/dad.md\/dad-accountant\/wp-content\/uploads\/sites\/3\/2023\/03\/DAD-Podcast-Litra-Brewing-Company-Serghei-Litra-1320x743.jpg 1320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru mai multe informa\u021bii, <a href=\"https:\/\/dad.md\/contacte\/\" target=\"_blank\" rel=\"noreferrer noopener\">contacteaz\u0103-ne<\/a>!<\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/dadaccountant\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 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Totodat\u0103, s\u0103-\u021bi prezent\u0103m cele&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-altele"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum s\u0103-\u021bi dezvol\u021bi afacerea de bere artizanal\u0103: Litra Brewing Com...<\/title>\n<meta name=\"description\" content=\"DAD Podcast: Cum s\u0103-\u021bi dezvol\u021bi afacerea de bere artizanal\u0103: Litra Brewing Company. 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